A word from the director
JOEL
I was Director of Hotels in Europe for a large International brand for 25 years. I had the opportunity to supervise major works in 5 of my hotels, last one was in Paris in 2007/2008 with a large project of 30 millions Euros in a listed establishment with 350 rooms.
In 2006, I made the 1st acquisition of an 8-bedroom Riad in Marrakech, then I had the opportunity to manage nearly 50 rooms including 4 self-built riads.
I also supervised works in 3 other friends’ riads. These 14 years in Marrakech have therefore enabled me to acquire local expertise: project management in relation with local administrations, carrying out the works supervising contractors, while managing up to 50 bedrooms.
These riads represent 1,500m2 on the ground and 2,400m2 living areas. In 2019 before the crisis, I achieved 90% occupancy in the 43 rooms.
This year I made the decision to launch my company to be able to renovate riads and, depending on the project, help the owners, offer the possibility of assisting in the marketing of their establishment. I am at your disposal for further information.